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For physicians, nurse practitioners, physician assistants, and integrative healthcare practitioners working with women 40+.

You Know She Needs to Exercise: What Exactly Should You Prescribe?

The missing clinical framework for helping women 40+ build muscle, protect bone, and improve health outcomes—even when fatigue, joint pain, and menopause complicate the picture.

In this free 60-minute masterclass, you'll discover:

  • Why the exercise advice that works for one woman over 40 may fail another—and the four factors to consider before making recommendations.
  • How to identify a safe, effective starting point for women dealing with fatigue, joint pain, low fitness, or menopause-related changes.
  • Where strength training fits alongside medical treatment for bone health, metabolic health, sleep, and overall function—and what the research actually supports.
  • How to turn exercise recommendations into practical next steps your patients can understand and act on, without adding lengthy appointments or complicated protocols.

WHY JUST "EXERCISE" ISN'T ENOUGH

Discover the overlooked gap between knowing exercise is essential and knowing how to recommend it for women navigating hormonal changes, chronic symptoms, and declining physical capacity.

HOW TO DETERMINE WHAT SHE NEEDS NOW

Learn a practical decision-making framework that considers hormone stage, activity history, limitations, and clinical goals—so you're not recommending the same exercise to every woman.

HOW EXERCISE IS A PART OF BETTER PATIENT CARE

See how to integrate more specific exercise guidance into existing appointments, support adherence, and coordinate care without taking on the role of a personal trainer.

BONUS: EXCLUSIVE DOWNLOADABLE GUIDE for Live Attendees

  • Comprehensive practitioner's guide to longevity-correlated fitness assessment
  • How to perform assessments in minutes, or instruct your patient to
  • How to interpret assessments and set goals for reassessment
  • Connect the dots for patients on fitness, treatment effectiveness and symptoms

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Meet Your Instructor

Debra Atkinson, MS, CSCS, TEDx Speaker, Founder of Flipping 50®

With 42 years in the fitness industry, Debra Atkinson has been shaping how exercise is taught, prescribed, and applied since 1984.


A bestselling author, TEDx speaker, internationally recognized fitness presenter, media spokesperson, and subject matter expert, Debra brings a rare combination of academic experience, exercise science, and decades of practical application.


Her career includes serving as Senior Lecturer in Kinesiology at Iowa State University, educating future exercise professionals before founding Flipping 50® in 2013—the world's first fitness membership created exclusively for women navigating menopause and beyond.


Recognizing a critical gap in traditional fitness education, Debra went on to create the Flipping 50 Menopause Fitness Specialist®, providing coaches and exercise professionals with specialized education rarely addressed in conventional certifications or degree programs.


Her proprietary HALO Method™ and Menopause HALO frameworks translate complex exercise-prescription decisions into practical, individualized strategies—helping professionals move beyond generic recommendations to meet the needs of the woman in front of them, first introduced at A4M's Womens Summit in 2025.


Four decades of experience. A career devoted to better exercise decisions. And a mission to make exercise an essential, individualized part of women's healthcare.

Add new element

Exercise is Medicine® but it wasn't taught in medical school, nor was menopause mentioned in personal training certifications and degrees.

Becoming a health or fitness influencer is a major growing faster than knowledge required to improve health or fitness. She needs YOU to know.

60 minutes. Clinical examples. A practical framework you can begin applying to patient conversations.