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With 42 years in the fitness industry, Debra Atkinson has been shaping how exercise is taught, prescribed, and applied since 1984.
A bestselling author, TEDx speaker, internationally recognized fitness presenter, media spokesperson, and subject matter expert, Debra brings a rare combination of academic experience, exercise science, and decades of practical application.
Her career includes serving as Senior Lecturer in Kinesiology at Iowa State University, educating future exercise professionals before founding Flipping 50® in 2013—the world's first fitness membership created exclusively for women navigating menopause and beyond.
Recognizing a critical gap in traditional fitness education, Debra went on to create the Flipping 50 Menopause Fitness Specialist®, providing coaches and exercise professionals with specialized education rarely addressed in conventional certifications or degree programs.
Her proprietary HALO Method™ and Menopause HALO frameworks translate complex exercise-prescription decisions into practical, individualized strategies—helping professionals move beyond generic recommendations to meet the needs of the woman in front of them, first introduced at A4M's Womens Summit in 2025.
Four decades of experience. A career devoted to better exercise decisions. And a mission to make exercise an essential, individualized part of women's healthcare.