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You’ve changed since 35. Has your strategy? Discover what’s missing when you’re exercising, watching what you eat – and still not seeing the changes in your belly fat, strength, energy, sleep or future health that your effort should be producing. 

Why Diet and Exercise

aren't working after 50 - and what does. 

without the tired "eat less and exercise more"

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  • Why “just try harder” stopped working — and what changed in your body that most programs still ignore
  • The real reason you can do everything right and still not get the results you did in your 30s
  • Why exercise and nutrition are the easier part of lasting change — and what the harder part actually is
  • The one skill that replaces guessing with real trust in your own body again
  • How to know when to push and when to rest — where discipline really needs to be now
  • What it actually means to stop waiting for the “right time” to live the life you've been postponing
  • Why hormone & gut microbiome-focused fitness differ dramatically from deprivation diets and exhaustive exercise

It MIGHT Be In Your Head

Change is the hardest things humans do. Beliefs have gravity. Here's how to make change easier. 

It's Not Discipline or Effort

The real work isn't lifting the weights or changing the diet. 

5 C's Fitness Coaches Miss 

You absolutely have some of these but there's a good chance at least one thing is missing.  

Why I Built This

Your Presenter: Debra Atkinson, MS, CSCS, TEDx Speaker, Founder of Flipping 50®

Bestselling author, TEDx speaker, International Fitness Presenter Debra has been in the fitness industry since 1984 and is a media spokesperson and Subject Matter Expert. After 30 years in the industry including Senior Lecturer in Kinesiology at Iowa State University, in 2013 she founded Flipping 50® to support the unmet needs of women in menopause and beyond not being heard. It was the first and only exclusively made-for-menopause fitness membership in the world.

Debra trains health and fitness coaches with the Flipping 50 Menopause Fitness Specialist® coaching & business plan, so they get the education they do not receive with basic certifications or 4yr degrees. 

A growing number of physicians is learning from Debra how to prescribe exercise to their patients so we can use fitness as a vital sign.

FLIPPING 50®

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MADE-FOR-MENOPAUSE and beyond based on science featuring women in menopause. We're not mice, men or young women (even our younger selves). Because we never knew to ask, "Is that program based on research on women just like me?" we've been doing programs that may have made us tired, increased fat storage, or prevented us from reaching our full potential and lean muscle mass and bone density. 

Flipping 50 was born to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead. We are... 
FLIPPING 50 The STRONGER WAY! 

Whether you are perimenopause, in transition or post menopause, I've been there personally and professionally educating by bringing together the science of menopause with the science of exercise physiology to solve problems when women needed them. The menopause awareness has come so far, let us catch you up and together change history by changing women's future health, our mission since 2013. 

Add new element

This exclusive masterclass is for you if:

  • You’ve tried diets and exercise and still not had results.
  • You're still uncertain about what to do.
  • How you feel following programs isn't better, it's tired.
  • You're more confused than ever.
  • You're ready for a permanent solution instead of band-aids, unsustainable diets, and unrealistic exercise AND you're willing to make changes.
Register for your session. No replay is guaranteed.