Desktop
For every woman over 45 who has "tried it all," followed the strict diets, done the exhaustive exercise or... struggled to start or stick with it because she just didn't have faith in the program...

What if its not  

the diet or exercise? 

The Missing Variable in
Every Program You've Tried
Mobile
Mobile
Desktop
  • Why “just try harder” stopped working — and what actually changed in your body that most programs still ignore
  • The real reason you can do everything right and still not get the results you did in your 30s
  • Why exercise and nutrition are the easier part of lasting change — and what the harder part actually is
  • The one skill (an N-of-1 approach) that replaces guessing with real trust in your own body again
  • How to know when to push and when to rest — without a coin flip
  • Why fitness confidence changes everything, and how it's built — not bought
  • What it actually means to stop waiting for the “right time” to live the life you've been postponing

It MIGHT Be In Your Head

Change is the hardest things humans do. Here's how to make it easier. 

It's Not Discipline or Try Harder

The real work isn't lifting the weights or changing the diet. 

5 C's Fitness Coaches Miss 

You absolutely have some of these but there's a good chance at least one thing is missing.  

Our Mission 

Your Presenter: Debra Atkinson, MS, CSCS, TEDx Speaker, Founder of Flipping 50®

Bestselling author, TEDx speaker, International Fitness Presenter Debra has been in the fitness industry since 1984 and is a media spokesperson and Subject Matter Expert. After 30 years in the industry including Senior Lecturer in Kinesiology at Iowa State University, in 2013 she founded Flipping 50® to support the unmet needs of women in menopause and beyond not being heard. It was the first and only exclusively made-for-menopause fitness membership in the world.

We now train health and fitness coaches with the Flipping 50 Menopause Fitness Specialist® business plan, so they get the education they do not receive with basic certifications or 4yr degrees. 


Most exciting, a growing number of physicians is learning from us how to prescribe exercise to their patients so we can use fitness as a vital sign.

FLIPPING 50®

Desktop
MADE-FOR-MENOPAUSE and beyond based on science featuring women in menopause. We're not mice, men or young women (even our younger selves). Because we never knew to ask, "Is that program based on research on women just like me?" we've been doing programs that may have made us tired, increased fat storage, or prevented us from reaching our full potential and lean muscle mass and bone density. 

We began Flipping 50 to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead. We are... 
FLIPPING 50 The STRONGER WAY! 

Add new element

This exclusive masterclass is for you if:

  • You’ve tried diets and exercise and still not had results.
  • You're still uncertain about what to do.
  • How you feel following programs isn't better, it's tired.
  • You're more confused than ever.
  • You're ready for a permanent solution instead of band-aids, unsustainable diets, and unrealistic exercise AND you're willing to make changes.
This is the only LIVE session. No replay is guaranteed.