How to merge heart health and muscle advice after 45 — and what to do Why muscle AND muscle-building advice breaks down after 45 — and what to do How to protect your joints while still getting strong and cardiovascularly fit (yes, all of it) What to stop doing immediately if workouts leave you overly sore, inflamed, or wiped out How to know what’s right for your body right now — without guessing The simplest way to train smarter when time and energy are limited
Cardio + Muscle With Margin
How to build strength that lasts — without overloading joints or skipping recovery.
Joint-Smart Training
What your joints need at 60 (not 20) to support muscle, not sabotage it.
Energy & Adaptation
How to match training intensity to what your body can actually recover from now.
Our History (and Your Future)
Debra Atkinson, MS, CSCS, TEDx Speaker, Founder of Flipping 50®
Bestselling author, TEDx speaker, International Fitness Presenter Debra has been in the fitness industry since 1984 and is a media spokesperson and Subject Matter Expert. After 30 years in the industry including Senior Lecturer in Kinesiology at Iowa State University, in 2013 she founded Flipping 50® to support the unmet needs of women in menopause and beyond not being heard. It was the first and only exclusively made-for-menopause fitness membership in the world.
We now train health and fitness coaches with the Flipping 50 Menopause Fitness Specialist® business plan, so they get the education they do not receive with basic certifications or 4yr degrees.
FLIPPING 50®
MADE-FOR-MENOPAUSE and beyond based on science featuring women in menopause. We're not mice, men or young women (even our younger selves). Because we never knew to ask, "Is that program based on research on women just like me?" we've been doing programs that may have made us tired, increased fat storage, or prevented us from reaching our full potential and lean muscle mass and bone density.
We began Flipping 50 to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead. PSSST... the App is coming!!!
FLIPPING 50 The STRONGER WAY!
We began Flipping 50 to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead. PSSST... the App is coming!!!
FLIPPING 50 The STRONGER WAY!
Allow me to show you the science, and the art of application for your hormone status, history and conditions. Let's explore what IS possible.
Find out how to achieve optimal fitness and longevity beyond that of any previous generation. It's yours if you choose it.