The Hidden Connection: How losing just 3-8% of your muscle mass per decade after 30 directly sabotages your metabolism, increases insulin resistance, and makes belly fat nearly impossible to lose Menopause Insights: How estrogen decline has the potential for accelerating this decline The 5 Critical Mistakes most women make when starting strength training that actually work against muscle growth The Plateau Breakthrough Protocol: Exactly what to change when your progress stalls—from tweaking your training variables to optimizing recovery for hormonal changes Simple Muscle-Building Hacks: Easy daily strategies that boost muscle protein synthesis without spending hours in the gym The Menopause Muscle Formula: How to work WITH your changing hormones instead of against them to build strength and energy at any age
Muscle- Metabolism-Menopause Connection:
Why Resistance Training IS the answer but the way you did it before may not be the sweet spot for results right now.
Troubleshoot Your Plateau:
Why exhaustion, injury or extreme soreness are not only not required, they are signs you’re limiting your progress.
Strength Training Formula for Women 40+
Science + How you feel + what you’ve tried to inform your workouts and recovery formula
Our History (and Your Future)
Debra Atkinson, MS, CSCS, TEDx Speaker, Founder of Flipping 50®
Bestselling author, TEDx speaker, International Fitness Presenter Debra has been in the fitness industry since 1984 and is a media spokesperson and Subject Matter Expert. After 30 years in the industry including Senior Lecturer in Kinesiology at Iowa State University, in 2013 she founded Flipping 50® to support the unmet needs of women in menopause and beyond not being heard. It was the first and only exclusively made-for-menopause fitness membership in the world.
We now train health and fitness coaches with the Flipping 50 Menopause Fitness Specialist® business plan, so they get the education they do not receive with basic certifications or 4yr degrees.
FLIPPING 50®
MADE-FOR-MENOPAUSE and beyond based on science featuring women in menopause. We're not mice, men or young women (even our younger selves). Because we never knew to ask, "Is that program based on research on women just like me?" we've been doing programs that may have made us tired, increased fat storage, or prevented us from reaching our full potential and lean muscle mass and bone density.
We began Flipping 50 to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead.
We began Flipping 50 to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead.