Why eating less and exercising more actually BACKFIRES after 40 (and the 3 hormonal shifts that make belly fat worse when you try harder) The 4-step system women 45+ are using to finally lose stubborn belly fat, build bone strength, and reclaim their energy—in less than 3 hours per week. How to reduce inflammation FIRST (the critical step most women skip—and why nothing else works until you do this) The joint-friendly way to rebuild bone density and strength without high-impact moves that hurt your knees, hips, or back. Why your old workout routine stopped working (and the exact changes you need to make to work WITH your hormones instead of against them) The #1 mistake exhausted women make that keeps them trapped in the cardio-cortisol-belly fat cycle (and how to break free) Real transformations from women just like you who thought nothing would work—until they tried this system
Why It's Not Working
Why Everything Has Failed:
Discover the 3 hormonal shifts after 40 that make traditional diet and exercise backfire—and why eating less and exercising more actually makes belly fat worse.
The 4-Step Solution
The System That Actually Works:
Learn the proven 4-step formula to reduce inflammation, restore your metabolism, rebuild bone strength, and reclaim energy—in less than 3 hours per week.
Your Personal Roadmap
How to Get Started:
See real transformations from women 45+ and get clarity on exactly what YOUR body needs right now to finally see results (without destroying your joints).
Our History (and Your Future)
Debra Atkinson, MS, CSCS, TEDx Speaker, Founder of Flipping 50®
Bestselling author, TEDx speaker, International Fitness Presenter Debra has been in the fitness industry since 1984 and is a media spokesperson and Subject Matter Expert. After 30 years in the industry including Senior Lecturer in Kinesiology at Iowa State University, in 2013 she founded Flipping 50® to support the unmet needs of women in menopause and beyond not being heard. It was the first and only exclusively made-for-menopause fitness membership in the world.
We now train health and fitness coaches with the Flipping 50 Menopause Fitness Specialist® business plan, so they get the education they do not receive with basic certifications or 4yr degrees.
FLIPPING 50®
MADE-FOR-MENOPAUSE and beyond based on science featuring women in menopause. We're not mice, men or young women (even our younger selves). Because we never knew to ask, "Is that program based on research on women just like me?" we've been doing programs that may have made us tired, increased fat storage, or prevented us from reaching our full potential and lean muscle mass and bone density.
We began Flipping 50 to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead. PSSST... the App is coming!!!
FLIPPING 50 The STRONGER WAY!
We began Flipping 50 to put an end to that and start teaching women how to optimize energy and body composition now and for the decades ahead. PSSST... the App is coming!!!
FLIPPING 50 The STRONGER WAY!
Allow me to show you the science, and the art of application for your hormone status, history and conditions. Let's explore what IS possible.
Find out how to achieve optimal fitness and longevity beyond that of any previous generation. It's yours if you choose it.